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Tadpull Ecommerce Data Pond

Status: Unverified

Utilize Tadpull’s Ecommerce Data Pond to create a personalized and profitable customer journey by combining the power of NetSuite ERP data with unified customer, campaign, and catalog data. With predictive data science, you can run sophisticated campaigns using your ERP data that maximize margin and improve your bottom line without having to grow your ecommerce and marketing teams.

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Description

Tadpull Ecommerce Data Pond

Tadpull’s Ecommerce Data Pond, known simply as “Pond”, enhances ecommerce performance by connecting the right customer with the right product at the right time. It extends NetSuite’s capabilities by pulling together ERP and website analytics with predictive data science to surface insights that increase profit and ensure brands are targeting the right audience. Build a 360’ view of your customer’s journey and leverage the power of artificial intelligence to optimize paid online ads, email, SEO and social platforms. Used globally by clients and built for modern mid-market businesses looking to scale direct-to-consumer channels profitably.

Key Benefits

  • Leverage cutting-edge tools like machine learning to identify patterns in your datasets to cost-efficiently scale your ecommerce business.
  • Understand what is driving revenue in your digital marketing campaigns across search engines, online ads, email and social media.
  • Seamlessly integrate into NetSuite so you can begin building a 360’ view of your customer and capture feedback in real-time.
  • Optimize your inventory turns off ERP data using artificial intelligence (AI) for ad platforms like Google, Facebook, and Amazon.

Customer Quote

Tadpull IS our marketing and ecommerce team. Anthing we want developed or done in NetSuite, they are the ones we call on.

– Debbie Pinckard, CFO – Mack’s Prairie Wings

Built for Mid-Market Teams

Mid-market teams have to do more with less. Pond provides the framework to plan and execute sophisticated digital marketing campaigns off one of your most valuable assets – the data. Free your team up to do the creative work they are best at while Pond takes care of the number crunching behind the scenes.

As a decision maker, you’ll have a simple dashboard with recommended actions that extend your ecommerce insights and issues real-time alerts to track progress across campaigns, inventory and customer behavior. Pond enables you to “Check one and be done” each day so you can save time and act on key opportunities.

This simplification means you can easily spot trends and boost performance ahead of your competition leveraging automation and the gold nuggets in the App.

FEATURES

Personalization that Scales

  • Connect the right customer with the right product at the right time.
  • Maximize wallet share by understanding purchase drivers surfaced through machine learning models.
  • Leverage predictive analytics to know who your best customers are and find more like them.

Inventory Insights

  • Optimize ecommerce efforts based on inventory and margin data to maximize ROI.
  • Create and scale micro-segments that preserve margin and make customers happy.
  • Easily match products with customers based on predictive models from sales order data.

Campaign Performance

  • Measure results of cross-channel campaigns to understand what works across paid platforms, email, referral sources and organic search.
  • Execute campaigns focused on key objectives such as acquisition, retention or reactivation.
  • Optimize budget allocation to maximize return on ad spend.

Real-Time Alerts

  • Just-in-time notifications to the right team member when they need it.
  • Email notifications for real-time customer issues.
  • Alerts if your site is down.
  • Consistent reports on the health of your inventory.