What CRMAmplify does.
Sales leads are one thing. Actual sales are something entirely different. The biggest challenge for marketers and sales teams has long been turning the former into the latter — until now. CRMAmplify, the new desktop lead optimization platform from E&J New Media, makes the process of converting leads into sales more efficient and less expensive by removing those with zero chance of buying from the equation. Conversion rates for most campaigns run between 1.5% and 3%, which means that the overwhelming majority of sales leads never end up buying anything, no matter how much time or expense is dedicated to the effort. By eliminating the time-consuming pursuit of leads that data analysis shows are unlikely to ever become customers, CRMAmplify dramatically boosts conversion rates by as much as 75% through its ability to create unique and dynamic models in real time.
Key Benefits
– Increase sales conversion rate
By eliminating time-consuming pursuit of leads that data analysis shows are unlikely to ever become customers, CRMAmplify dramatically boosts conversion rates by as much as 75% through its ability to create unique and dynamic models in real time.
– Improve ROI
CRMAmplify is able to, at a glance, separate the live leads from the dead ones allowing for greater operational efficiency and eliminating the need to chase prospects that are unlikely to convert.
– Optimize media buying
CRMAmplify can help marketers direct their media efforts by showing which efforts drove individuals to become sales leads by requesting more information and then which of those leads converted into customers.
– Improve sales forecast accuracy
CRMAmplify analyzes all the data available about previous buyers and compares it to the profile of the current crop of sales leads. Each lead is then given a percentile score indicating which ones are likely to trend better for any particular campaign, in order to make predictions about the likelihood of conversion.
Additional CRMAmplify features.
A desktop application is available so that one doesn’t need to log onto an external website. It offers detailed customized reporting systems, and automated data analysis which is returned to the NetSuite application in real time.