Overview
Create a visual portfolio of item collections that makes it easy for customers browse through groups of complementary items. This is sometimes called “Shop The Look”.
Look books are common in the fashion industries, but the principle can be applied to others. It is a way of organizing your merchandise that is engaging for customers to browse through and encourages the purchasing of multiple products at once.
Once set up, a landing page is created showing all the available look books. When a customer selects one, they are then shown all the collections available in that space. Selecting one of those shows a breakdown of items along with supporting messaging and imagery.
Key Benefits
- Adds a new way of presenting merchandise to customers
- Encourages customer interaction and helps them visualize individual products as part of a larger ensemble
- Designed for apparel and fashion, flexible for any industry
Customizable Behavior
- Customizable text, imagery and messaging for every look, look book, and the feature as a whole
- Controllable sorting of items and looks